Did you ever read the book Whatever You Think, Think The Opposite, written by a former creative director at Saatchi & Saatchi ? This book tell about there is no safe way to success, you have to take risk and be creative. It features lost of pictures and short bursts of thought, and I think it's really fun to read.
In this book you will find so many case and example, sometimes you need to think opposite.I can tell you in my personal words is "Do It What People Don't Want Do" but be careful to understand my words. You can do it what people don't want do as long as safe and that is not criminal or against the law.
When you read this book you must be careful to understood, because some of cases and stories can't apply and suitable to you. Just ask and check your self.
Thursday, April 10, 2008 Labels: think the oppositeLinks to this post